Who we are
Alalay sa Pamilya at Bayan Foundation, Inc. (APBF) is a non-stock, non-profit organization in the Philippines dedicated to grassroots values formation, family enrichment, and youth development.
Operating primarily in collaboration with public schools across the Department of Education (DepEd) and academic institutions such as the University of Asia and the Pacific (UA&P), APBF focuses on strengthening the moral fabric and civic responsibility of Filipino youth, educators, and families.
Core Identity: Alalay sa Pamilya at Bayan Foundation, Inc. (APBF)
Core Focus: Moral recovery, character development, and family-centered nation-building.
Operating Model: APBF does not operate as a commercial entity or financial charity; instead, it provides structured programs, school modules, educator training, and community sports initiatives directly to public school campuses.
Key Vehicles:
CACHET (character education, mentoring, and student clubs).
Grassroots Futsal & Character Sports (using team sports to build discipline, humility, and sportsmanship).
Teacher-Coach Formation (training guidance counselors and physical education teachers to serve as life mentors).
What is CACHET?
CACHET stands for Campaign for Character Education Tenacity. It is APBF’s flagship values-formation and youth leadership program.
Rather than treating character education as an abstract academic subject, CACHET translates virtue into practical, daily habits through structured campus engagement.
1. The Core Philosophy
CACHET guides students through three progressive stages of personal development:
Self-Knowledge: Understanding one’s dignity, strengths, weaknesses, and conscience.
Self-Mastery: Practicing emotional discipline, temperance, and resistance to negative peer influence.
Self-Giving: Directing one's talents toward the service of family, school, and country.
2. On-Campus CACHET Clubs
APBF works with public elementary, junior high, and senior high schools to establish CACHET Associate School Clubs.
These clubs are run by student-officers who model positive character traits and organize campus-wide activities, promoting positive peer influence.
3. Targeted Youth Workshops
CACHET conducts age-appropriate forums and workshops covering real-life student dilemmas:
Home & Family Life: Fostering respect, communication, and obedience at home.
Academic Diligence: Developing tenacity and a serious work ethic in studies.
Social Media & Peer Pressure: Responsible digital citizenship and emotional resilience.
Relationships & Boundaries: Mature self-respect, integrity, and healthy peer friendships.
4. Alignment with National Values & The "Three R's"
CACHET integrates the Department of Education's core values:
Maka-Diyos (Love of God / Human Dignity)
Makatao (Compassion and Solidarity)
Makakalikasan (Stewardship of the Environment)
Makabansa (Patriotism and Civic Duty)
All activities emphasize the Three R's: Respect, Regard, and Responsibility.
5. The Saxum Recognition
Named after the Latin word for rock (Saxum), this is APBF's annual recognition initiative that honors resilient student-leaders, exemplary teacher-mentors, and benchmark schools that maintain steadfast moral integrity in their communities.
Vision:
A revival of the moral and cultural values of the Filipino people, inspiring all to become enlightened, fulfilled members of society dedicated to the common good..
Mission:
To assist schools and communities through the CACHET (Campaign for Character Education Tenacity) Program.
To nurture individuals who become happy, enlightened, and contributing members of society.
To offer volunteers the opportunity to embrace the joy and meaningful challenges of volunteerism in nation-building.
To collaborate and build networks with entities sharing the same vision for development.
Values:
CACHET’S TRIPOD OF HUMAN QUALITIES
RESPECT – We honor ourselves, every person around us. We value each individual and care for everyone’s well-being — no matter their beliefs, background, or situation.
REGARD — We show genuine care and concern. We protect others’ reputations and stand up for their welfare.
RESPONSIBILITY — We commit to the true good of the other, with corresponding acts of genuine charity, having the highest of motives
Goals:
To promote the development of moral and spiritual values and attitudes of children and adults in order to preserve the traditional values of Filipino family and strengthen its solidarity and stability as the basic unit of society; by teaching CAMPAIGN FOR CHARACTER EDUCATION TENACITY to the students, teachers and parents of public schools nationwide; by conducting mentoring sessions, values and parenting seminars to parents and teachers to improve family bonding and child upbringing. (Reference: Article 2 : No. 5 As amended last Nov. 24, 2025)
Board of Trustees
Annabelle Pizarro Brown
President
Patricia Anne Brown Juat
Vice President
John Walter Brown Juat
Public Information Officer
Joseph Vincent Del Moral Marfori
Corporate Secretary
Maria Clara Malazarte Sibulo
Chief Financial Officer
Our Management
Donnamarievic A. De Maala
Executive Director
Antonio N. Torralba
Program Director
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